The Embroiderers’ Guild NSW
2021
The Embroiderers’ Guild is a non-for-profit organisation that is considered to be the ‘centre of excellence for embroidery and Textile Arts’ in NSW.
Re-branding The Embroiderers’ Guild focused on creating awareness, increasing engagement and accessibility, and engaging embroiderers of all ages, old and new.
These goals formed the direction of the project where we designed the online store, social media posts, and direct marketing material such as a catalogue.
This is a university project created in collaboration with Katherine Zhang, Tayla Millar and Cecilia Wang
