ARIA 2023 

Rebrand

Working as the lead designer at ARIA, I helped reband the social identity of the company.

The direction taken utilised a clean approach, which included a minimal colour palette and emphasised structure and legibility.

ARIA brand guidelines, including specific colours and typefaces were also structured consistently.

The aim for this rebrand was to create a brand identity that:
- Maintains the integrity of the company
- Memorable and distinct
- Clearly communicates information
- Can easily adapt to changing trends